Social Media Marketing: Top 10 Advantages And Disadvantages

social media marketing advantages and disadvantages

You may have heard that Social Media Marketing has a lot of advantages. But that’s one side of the coin. Actually, social media marketing has both advantages and disadvantages.

In most cases, people didn’t get their expected outcomes and they failed to build brand awareness among their possible buyers. And as a result, they successfully waste their money and precious time.

There are two reasons behind that:

  1. You do not have sufficient experience and expertise to make your marketing effort profitable on social media.
  2. Social media marketing might not be useful for your business type, niche or current phase.

Social Media Marketing Advantages And Disadvantages: A Balanced Perspective

To make social media marketing more efficient for your business, you have to know both sides of the coin. I mean both pros and cons of social media marketing.

After that, you will have a clear understanding of how it fits.

analysis of Advantages and Disadvantages of social media marketing

In this article, we will discuss 5 essential advantages and disadvantages of social media marketing.

Let’s start with the disadvantages of social media marketing.

Recommended Reading:  Top 7 Impacts Of Social Media On Marketing 

5 Disadvantages Of Social Media Marketing: Understanding The Risks

You may think that there are almost 4 billion active users across all social media platforms and it is the largest audience network, so how it can be disadvantageous for businesses.

Let’s find out.

1. Social Media Made For Fun

Most of the time people open their social media for chatting, liking & commenting, uploading pictures, following their favourite ones, entertaining etc.

So users don’t like to see any ads or promotional posts in between their entertainment. And they try to avoid it because they have no “buying intent” at all.

Click Through Rate of Google Ads and Social Media Ads

That’s why the average CTR of Google Ads is 3.17% whereas the average CTR of Meta Ads is only 0.89%. (Hevodata.com)

And the leads getting from the Google ads are more quality leads than Fb ads.

2. Negative Feedback Is Not Healthy

Everything has a dark side. Social media reviews also have a negative impact. It can destroy the game of any business, especially new ones.

Because likely 3 out of 5 active users share their reviews on social media. If they get any bad experience from your service, it can be shared also.

Moreover, your competitors also can do that to eliminate you from the race. In those cases, you can’t control those things completely.

3. Organic Reach Is Decreasing

The most disappointing disadvantage of social media marketing is decreasing organic reach. Over 2022, the organic reach has been reduced dramatically – It is 9.34% on Instagram and 4.32% on Facebook. (Social Insider)

Average Organic Reach Rate for Facebook and Instagram

It should not be the primary option for those who want to fully rely on organic reach. As we know that all leading social media platforms operate a paid model for brands.

So you have to depend on paid marketing on these platforms. If you don’t have enough budget for paid marketing, you should not think about it.

4. Time-Consuming

There are many social media platforms. Every different platform required a different strategy. So you have to work on different strategies to get results on these platforms.

Like Instagram promotes visual content, on the other hand, LinkedIn promotes written content.

That’s why it takes a lot of time to manage various platforms. But time is the most valuable part. Social media can be free but getting the result on social media is not free at all. Because Time is Money.

You can contact any low-cost social media marketing agency to save valuable time and money also.

Recommended Reading:  Top 5 Social Media Marketing Companies In Kolkata For 2023

5. Not Working For Every Consumer

Your potential audience may not be present on every social media platform. And many of the users are not active also. Like young ones love to use Instagram & older ones comparatively use Facebook more.

not every people is present in every social media platform

Some of your potential customers may not use any of the social media. In India, only 32.8% of the total population uses social media. (Datareportal)

In that case, they most probably can miss your brand. That is why to reach a wider audience you can work on SEO & SEM also.

5 Advantages Of Social Media Marketing: Boost Your Online Presence

As we have already covered some disadvantages of social media marketing, we are going to discuss some of the most significant advantages of social media marketing.

Social media makes up 33% of all digital ad spending

Social media marketing is an integral part of omnichannel marketing strategy. That’s why most marketers believe in its deep impact on marketing and they get results from it after using it intelligently.

1. Online Presence

Presence in every online platform like social media helps businesses to gain credibility as well as build authority in consumers’ minds massively.

So if you are in social media marketing, you have to present on every social media platform where your potential customer might be present.

Because 54% of consumers research brands through social media before purchasing products from them. (GlobalWebIndex). 

2. Customer Service

Customer Service is a vital part of every business’s development. Customers like to share their issues to solve them through social media.

Also, customers prefer a brand that is more responsive on social media.

Customer service is really important for every business

According to Life Marketing, 71% of consumers recommend a brand to others, who have had a good experience with the brand on social media.

Also, customer service builds faith and credibility. It resonates with the masses so easily.

3. Build The Community

Social Media Marketing is nothing but building a family who loves your product or services. It is not only building the community but also engaging them through interactive posts.

If you want to start social media marketing, then your biggest challenge is to find your probable customer on that platform.

Social media marketing can help you to build your brand community

If you can build a decent amount of followers then you don’t need to run a campaign to connect with them again. And they will become your permanent consumers.

Apart from that, the Social media community also helps to upsell new products and expand the community.

4. Learn From Competitors

One of the most important advantages of social media marketing is competitor analysis. In business, you have to be more aware of your competitors to compete with them.

Social media data is as precious as gold for marketers because it discloses very useful data about competitors.

And social media is an excellent medium to track & analyse your competitors and learn from them to get updated about what’s working and what’s not.

5. Learn From Analytics

We always believe, the more we know about our consumers, the more we can strengthen our growth strategy. Most brands use social media analytics to enhance their growth.

Through social media insight, we can track the audience’s behaviour & responses. Also, we can be updated about the location, gender and interest of our potential customers.

This data from analytics is widely used in the next marketing strategy across all the marketing channels and also in product development.

Learnings From Advantages And Disadvantages: Should You Start Social Media Marketing?

In this article, we discuss some pros and cons of Social media marketing. Now what do you think?? Should you work on this?

Social media marketing is not necessary for every business. It depends on the type, niche and phase of the business as we discussed before.

Apart from that it takes your valuable time, and a decent budget and needs complete expertise to crack it from scratch if the brand doesn’t have any awareness or recognition in the market.

Potential Customer Source on different online platforms

Otherwise, every startup should also focus on the other marketing channels like –

You can also hire any Social Media Marketing Agency that can guide you completely with their expertise and team efforts to save you valuable time.

Souvik Palodhi
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