In India, the average time spent by an internet user, aged 16-64, on social media is 2 hours and 30 minutes. So, if you have your customers on Social Media, but you are not there or you don’t know the impact of Social Media on Marketing, then you are doing an extreme mistake in the first step of your marketing strategy, and you might miss 50% of your customers.
Also, almost 4.5 billion users are active on social media globally and most of your audience spend a good amount of time on social media. So, you can understand how essential it is to start social media marketing to get maximum results.
And the impact of social media on marketing is extremely crucial for business development in this online age, which you can’t exclude from your marketing strategy.
7 Impact Of Social Media On Marketing: The Key To Building Brand Awareness
Social media plays a vital role on consumer buying behavior. Also, there are some pros and cons of social media marketing. But in this blog, we will discuss some major impact of social media on marketing.
Recommended Reading: Social Media Marketing- Top 10 Advantages And Disadvantages
1. Online Presence
Do you know?? People only connect with a brand that has a solid social media presence.
To build your solid online presence, you have to be present on every social media platform where your potential customers might be present. It helps to gain credibility as well as build authority in consumers’ minds.
Even 54% of consumers research products through social networking before purchase. (GlobalWebIndex)
That’s how social media presence impacts consumers to discover, research and purchase any particular product or service from any brand.
2. Develop A Community
Every big brand has a loyal community across social media. They have complete faith and a good relationship. They always love to engage in every activity on social media.
That’s why every business and start-up needs to develop their authentic community on social media where customers can directly interact with the brand.
Studies have shown that 68% of people like it when brands join the conversation.
Social media is the ideal platform to connect in the long run and connect them with creative & effective posts.
It works as a follow-up & helps to upsell with active users in the future. Apart from that, The audience also loves to join the conversation.
3. Build Testimonials
Social Media is the only place where customers can discuss the pros & cons of a brand freely.
According to some research, consumers use social media platforms increasingly to convey their loyalty to their favourite brands and products. Likely 3 out of 5 active users share their reviews on social media.
81% of US online customers’ purchase decisions are influenced by their friend’s social media posts.
That’s why consumer-generated social reviews are the most preferred source among internet users. It helps build brands and build their transparent social testimonial which ultimately boosts sales organically.
4. Customer Service
Customer Service is an integral part of the omnichannel marketing strategy. Consumers on social media are more open & free about a brand’s product or service. They can raise their voice related to their experience with the brand on social networks and it also resonates with the masses.
In fact, consumers love to purchase from a brand that is responsive to its customers and prospects on social media.
71% of consumers who have had a positive experience with a brand on social media, recommend the brand to their family and friends (Life Marketing).
So that brands need to be more conscious on social media about providing genuine service.
5. Reduce Marketing Costs
Social Media Marketing is the best affordable marketing strategy, especially for startups & small businesses. Brands can target more specifically through social media advertising models, so it is more effective for brands and customers also.
And social media marketing has also a potential organic reach, if the brand has an effective social strategy for promoting value to its audience.
Also, Content Marketing costs 62% less than outbound marketing (assetdigitalcom.com). And Influencer Marketing through social media is another budget-friendly option for brands.
According to HubSpot, 63% of consumers trust influencers’ choices more than what brands say about themselves. And it’s very cost-effective to collaborate with small and medium influencers of your particular niche.
6. Learn From Competitors
The more you are aware of the competitors, the more you understand your business. And social media is one of the best mediums to keep updated about your competitors.
According to Sproutsocial, 83% of marketers predicted their use of social media will increase in 2023.
You can track what works through your competitors. And also it will help you to create your next strategy.
In business, if you are not updated about trending topics, issues, and changes you can’t be as relevant as you should be. So in Social media marketing, you must be always updated.
7. Learn From Analytics
Do you know, what is the exact age, location, and gender of your potential customers? Do you know, which “Call to Action” works best and how your audience loves to interact with your brand most?
Insights or Analytics helps to discover that. This data is largely valuable & relevant for the next marketing campaign across all mediums of this brand. Almost half of the brands use social insights to improve their product.
According to Sprout Social Index social data is used for:
- Sales Strategy
- Product Development
- Content Strategy
- Customer Experience
- Competitive Insight
- Market Research
The more you know about your audience, the more you can strengthen your growth strategy.
Why You Should Consider Social Media Marketing For Small Business: The Future Of Marketing
There is a famous quotation by Ryan Lilly, “Social media is not just a spoke on the wheel of marketing, It’s becoming the way entire bicycles are built.”
The impact of social media on marketing can not be described in 7 points, it is much more than that. It is one of the most efficient and effective ways to connect with buyers and expand your brand.
Recommended Reading: Top 5 Social Media Marketing Companies In Kolkata For 2023
To reach a more targeted audience organically or inorganically, every Small and Medium business should consider Social Media Marketing in their marketing strategy. If you ignore it, they will ignore you.
You can also choose a free consultation with our professional team to get the maximum results of it.
