There is a quotation – Don’t judge a book by its cover. But people judge a book by its cover.
So, if you want to sell your books, your books must have a relevant, attractive and well-designed cover. That’s why Graphic Design is important.
Let’s explore more on this topic. Do you love Coca-Cola? Suddenly you may visualize its logo. That’s the power of Graphic Design.
But Graphic Design is not only about creating logos. It’s much more than that. However, you may ask what you mean by that. So, let’s define first what Graphic Design is.
What Is Graphic Design?
Graphic Design is all about active communication, illustrating information, developing a visual personality, and appealing to a particular market.
It’s not only making things nicer, but it’s also a skill to deliver the message in a visualised way through the text, images, colour, symbols, and shapes that can resonate with viewers’ minds and push them to make decisions.
Where Is Graphic Design Used Mostly?
In Marketing – Graphic design is mostly used in marketing. Both in Traditional Marketing and Digital Marketing, Graphic Design is the most common essential element.
In Traditional Marketing- it’s widely used in billboards, newspapers, wall posters, business cards, packaging and many more.
In Digital Marketing- you can see it everywhere like social media, websites, digital ads etc.
Why Is Graphic Design Important?
We hope that now you have a brief overview of what Graphic Design is. But do you have a complete understanding of why Graphic Design is so important in marketing?
In this blog, we will discuss the 5 most significant reasons why Graphic Design is Important.
1. Used To Impress
You know that the First Impression is the Last Impression. So, if you want to impress him/her, make sure you properly dress up at your first meeting.
Similarly, if you want to impress your target audience, there is one chance. And only quality Graphics will help you there.
2. Build Trust
Let’s assume that you have gone to the market to buy potato chips. And there you discover two potato chip brands. One’s packaging design is unpleasing and unorganised so it can not relate with the product.
But the other one is in attractive and well-organised packaging which is far better appealing than the first one. Tell me which one you will buy.
Potato chip brands with more attractive designs will be more reliable and authentic to you.
3. To Convert Your Customers
If you can successfully impress and build trust in your consumers’ minds then it will not be too hard to convert them for sales.
A well-designed graphics can convert them through a Clear, Highlighted and Simple Call to Action (CTA).
You may see some websites are full of CTA buttons. That is not a good example of the application of your design.
It can disturb the audience and as a result, they may leave your site without clicking CTA.
4. Create Uniqueness
If one of your friends who is not fashionable at all with his outfit comes to your house with a coloured jacket, cracking jeans and Russian boots, then you may not relate his dress to him.
The same things will happen if you see a Coca-Cola Can with a smart and serious design.
In designing a brand, a sensible graphics designer does less variety of design and is more consistent with the font, colour, and basic theme of that brand.
5. Set Mission & Vision
Not every attractive design can convey its mission and vision. At this point, we can use our company logo as an example.
- Colour – Purple is the colour of premiums. So we want to convey our message that we provide premium service to our premium customers.
- Font – We used a smart and professional font here which ideally expresses the personality of our brand. Apart from that you can see the A of DigiMarkertX. It is the sign of Growth, which is our primary objective.
- Slogan – We also add a slogan to our logo that clearly confirms that we help brands grow digitally. It is a good practice while creating your logo to declare your mission and vision through a tagline.
How To Improve The Quality Of The Design?
In this article, we have discussed why graphic design is important. But then another question arises- how to improve the quality of your Graphic Design to skyrocket your business growth.
There are three ways. And for every way you have to pay something.
1. Learn Yourself
Here you have to pay your valuable attention and time. There are a lot of free courses on the Internet. From there you can learn those skills.
The most used professional graphics design tools are Adobe Illustrator, Adobe Photoshop, Adobe InDesign etc. But there are also some easy tools like –
In the age of AI, you can also create attractive designs using AI tools like –
2. Hire Agency
Here you have to pay some amount of money. You can connect with agencies that can provide you with good-quality graphic design services at an affordable rate.
We also provide Graphics Design Services at a very affordable rate. You can check our Portfolio.
3. Hire A Graphic Designer
If you are running your business well and have a budget to pay rupees 30-35K salary to a graphic designer, then you can hire an experienced graphic designer.
But for that, you should have a good amount of work. Otherwise, you can also contact an agency like us.
Conclusion: Looks Matter
The quality of your Product and Services matters a lot to grow your brand. But impressing your audience, building trust and converting them into clients are the previous steps to delivering your products and services.
This is why your brand must have an attractive look so that your potential customers fall in love at first sight.
Create your attractive and organised design for your brand with our skilled & experienced team to give the ideal looks to impress your potential customer.
