If you are doing SEO for quite some time, then you have probably heard the terms Domain Authority (DA) and Page Authority (PA). Both of these metrics actually represent how powerful your website’s SEO is and how well you can rank on Google or other search engines.
However, those people who are relatively new in this field might want to know what is DA PA in SEO. Here we have explained what is Domain Authority and Page Authority, and how you can increase them.
What Is Domain Authority (DA) In SEO
Domain Authority (DA) is a search engine ranking score that is developed by Moz to predict how likely a website would rank in search engine result pages (SERPs). The Domain Authority score of a website range from one to 100, where higher scores represent a greater chance of ranking.
And Domain Authority score is calculated by considering multiple factors, which include linking root domains and the total number of links. You can use this score to compare websites or track the ranking possibility of a website over time.
However, you should remember that Domain Authority is not a Google ranking factor and it has no effect on the SERPs.
Recommended Reading: Difference Between On-Page And Off-Page SEO
What Is A Good Domain Authority Score
Websites with many high-quality external links, such as wikipedia.com and google.com, are generally at the top of the Domain Authority scale. However, small websites which have fewer and relatively low-quality external links generally have much lower DA scores.
Usually, a brand-new website will always start with a Domain Authority score of one, and that authority score will generally increase as the website starts to get more and more authoritative backlinks over time.
You should give a look at the DA scores of those websites that you compete with directly in the SERPs and you should try to have a higher score than your competitors. As the metric is relative, there is no such thing as a “good,” “average,” or “bad” Domain Authority score.
Also, many factors are considered while calculating the domain authority of a particular website. And you should also know that it is much easier to improve your site’s DA if it is between 20 to 30 than if it is between 70 to 80.
Here we have tried to give you a brief idea of what each domain authority score means:
- Below 30 – poor
- 30 to 40 – below average
- 40 to 50 – average
- 50 to 60 – good
- 60 to 70 – very good
- Above 80- excellent
However, you should remember that DA can help you to only predict your website’s performance in organic search results. So, you should use it to compare your website with other websites in the SERPs and then you should try to increase your DA to rank higher.
Is Domain Authority An Important Factor For Your Website
Google doesn’t use domain authority scores in their rankings, however, from several studies, it has been found that there is a correlation between DA and SERP ranking. And the results of these studies suggest that DA can be a useful metric to predict how much organic traffic you might receive from Google.
So, if you want to increase your rankings in search engines, then you should consider increasing your domain authority. But, you should keep in mind that it can take some time to develop authority, so you might not see results right away.
How You Can Increase Domain Authority Of Your Website: Improve Your SEO Ranking
If you are starting to boost your website’s domain authority, you should keep in mind that it is a long-term strategy. Here we have explained some ways that can help you to improve your site’s DA.
1. Get High-Quality Backlinks From Authority Sites
Backlinks are critically important for increasing domain authority. Also, backlinks are one of the most important ranking factors in Google. According to several studies, most websites don’t get any organic traffic as they don’t have any backlinks.
So, you can now easily understand that you need high-quality backlinks and there are several ways to get that. First, you can analyze your competitor’s backlink profile to find their backlink sources.
And then you can try to acquire links from the same websites. Also, there is another way to get high-quality backlinks which is through guest posting.
2. Create High-quality And Valuable Content
The second best way to increase your domain authority score is to create great content that is link-worthy. Because, if people find your posts useful and valuable, then they will share them with others, which increases your chances of getting backlinks from high-authority websites.
And if you get links from different websites, it will also increase your root domains, which can help you to achieve a high DA. So, for that, you can create different content types such as articles, lengthy guides, videos, infographics, and more.
However, you should also look at the most popular pages of your site and then create similar topics and content types.
3. Optimize Your Website Structure
One of the most important factors in calculating domain authority is your website’s structure and user-friendliness. If your website has a proper structure, then search engines can easily crawl your web pages and index them in search results.
And to help search engine crawlers, you can also create a sitemap in WordPress. Also, to improve your site’s user experience, you should optimize it for mobile. So, it is critically important that your website operates properly on mobile devices and loads quickly.
After that, you should make sure that your site is safe for users and you can easily do that by installing SSL certificates and moving your site to HTTPS.
4. Improve Your Internal Link Structure
Another excellent way of improving your website’s user experience is to focus on your internal link structure. If you have web pages that have links directing users to other informative web pages on your site, then you can keep your users engaged.
Also, internal links make it relatively easier for search engine bots to crawl your website, which also helps in indexing your pages. Another advantage of having a proper internal link structure is that it generally passes link juice from one page to another.
And it gives a vote of confidence to the search engine because more links pointing toward a page show that it is trustworthy and authoritative.
What Is Page Authority (PA) In SEO
Page Authority (PA) is a score that is developed by Moz just like domain authority to predict how well a particular web page will rank on search engine result pages (SERP).
Page Authority scores range from one to 100 on a logarithmic scale, where higher scores represent a greater probability to rank. And it is relatively easier to grow your score from 20 to 30 than it is to grow from 70 to 80.
What Is A Good Page Authority Score
It is best to use page authority as a comparative metric when you are doing research in the search results to determine which pages might have more powerful backlink profiles than others. As it is a comparative metric, there is no such thing as a “good” or “bad” Page Authority score.
Why Page Authority Is Important For SEO
Sometimes you might think that you have covered all the factors that an optimized page needs, but you might find out later that you have missed something really important.
That is where Page Authority (PA) score comes in and makes it easier to determine what are the issues with your SEO and also what you need to do to fix them.
Because by looking at a PA score of a specific Page, you can easily tell the probability of it ranking high in the SERPs. And the higher the PA score of your website, the better chance you have to rank on the first page of Google.
How To Increase The Page Authority Score Of Your Website
As you already know what Page Authority is and why it matters in SEO, now you should learn how you can boost it.
- Try to get more and more backlinks from high-authority websites.
- You should create a lot of quality content that will give you a good amount of organic traffic and natural backlinks.
- Check out the PA and DA of your competitor’s website to find out where they are performing better than you. And then create your own strategies to boost your PA.
- Update those older contents with a Low Page Authority score. Try to add new keywords, include links, and refresh the information according to recent standards.
- Share all your new blog posts or articles on your favorite social media platforms.
Domain Authority Vs. Page Authority – What’s The Difference Between DA & PA
You should keep in mind that there is a big difference between Domain Authority (DA) and Page Authority (PA). DA actually represents the authority of your entire website, whereas PA is the score of a single web page.
It means that Domain Authority predicts the ranking probability of entire domains or subdomains, however, Page Authority measures the chance of ranking for individual pages.
And the more pages you have with a higher PA score, the better your domain authority score will improve.
Wrapping Up
If you want to increase the overall authority of your website, but you don’t know how to do it, then you can take our free consultation to get a better idea on how it can be done. Also, with our affordable SEO services, you can boost your DA and PA score and get a higher ranking in search engine result pages.
